• Categories:Industry News
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• Time of issue:2021-08-30
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【概要】Abstract: In recent years, China's fan industry has gradually grown into scale, and the total domestic market has grown rapidly. Many powerful foreign manufacturers have begun to pay attention to the Chinese market, and the industry war with the domestic market as the core has also begun. Compared with international competitors, we are facing a five-point crisis, which is worthy of vigilance.

　　The economic environment changes, and the cost pressure of enterprises increases
　　 This year, the impact of the national economic growth slowdown on the wind turbine industry will gradually become apparent, and the cost pressure on enterprise operations is bound to increase. The increase in worker wages, the rise in the RMB exchange rate, domestic inflation, and the tightening of the national currency policy have all increased the severity of this problem.

　　 Overcapacity of low-end products, serious homogeneity
　　 Unbalanced industrial structure. Although China's fan products cover more than 200 series and more than 2,000 varieties, the types of products are many and not refined, overlapping layouts, and repeated investments are common. The mutual squeezing of raw materials, technology, capital, sales, etc. emphasizes the homogenization development trend of products; unobvious product characteristics and inconspicuous competitive advantages have caused wind turbine companies to use a self-extending development model to intensify China's wind turbines The polarized development trend of the industry.

　　The basic technology research is not in place, and the common technology is backward
　　 In order to shorten the gap with the wind turbine manufacturing power, it is necessary to make breakthroughs in the R&D and manufacturing of major technologies and key components. However, the industry is currently facing the dilemma of a shortage of common technology research and development, and many common technologies are eating their laurels. The lack of an innovation system and organization for research on commonality, key, and core technology is an important reason.
　　 Developed countries have placed common technology research and development in a prominent position in industrial development, but China’s research and development of various common technologies has always lagged behind. In the future, it is necessary to gather the advantageous resources of the entire industry, optimize the allocation, and with the support of relevant state departments, accelerate the construction of common technology research and development and innovation systems to achieve real breakthroughs in major key technologies of the industry.
　　
　　Product manufacturing methods urgently need to be upgraded
　　 At present, the biggest shortcoming of China's fan products is undoubtedly poor reliability. Poor product reliability brings all sorts of "bad effects", first of all user dissatisfaction, and secondly, lowering the profitability of the enterprise. After-sales service costs have become a huge expense for wind turbine companies, and poor product reliability keeps service costs high. The problem of poor reliability of domestic wind turbine products cannot be properly solved. Chinese wind turbine products are equal to the "hat" of low-end cheap products and cannot be removed. National enterprises can only compete in the low-end market, forming a vicious circle.
　　
　　Inappropriate industry competition began to appear
　　 Improper internal industry competition. Under the trend of economic benefits, some wind turbine manufacturers with relatively slow development have no obvious advantages in industrial technology and product performance, so they started to reduce product prices from the conventional "quality" and "quantity" war. The vicious price war of "advantage". In order to seize the market, some companies even use "negative benefits" to expand their market share. While seriously disrupting the market order, some regular manufacturers have to lower the sales price of wind turbines.
　　Optimizing and improving the reliability of products involves all aspects, and the improvement of equipment manufacturing capacity is the first to bear the brunt. If a worker wants to do his job well, he must first sharpen his tools. It can be said that whoever has excellent manufacturing capabilities will win market opportunities. Enhance the competitiveness of enterprises with technological development. As the core value of an enterprise based on the market, technological innovation is also a direct manifestation of the development level and market competitiveness of an enterprise. Active technological innovation is used to continuously improve product grades and accelerate product upgrading. In addition, a unified and complete market supervision mechanism is an important foundation for the orderly development of China's fan industry, and it is also the first problem to be solved in China's fan industry during this period.